Social Media Marketing

10 Reasons Why Businesses Should Invest in SMM

Social media marketing is a digital marketing strategy that involves the use of social media platforms to connect with your customers, build strong bonds with them and eventually mount your brand, and drive website traffic. Facebook, Instagram, Twitter, LinkedIn, and YouTube are some of the major Social Media Platforms at the moment. Just like any other marketing tact, profit generation is the end purpose of all Social Media Marketing activities.

Why exactly should businesses invest in Social Media Marketing?

1. Because it’s a platform your customers use

Social Media Marketing is the second most popular marketing strategy only after E-Mail marketing. As of now, there are 3.5 billion social media users worldwide. According to a survey, 90% of all marketers say social media marketing has increased their business and on average 200 million Instagrammers visit a business profile every day. The numbers tell a story and these numbers tell you that the target audience for business is available on these Social Media stages. This is why it is very important to use social media as a marketing tool.

Number of social network users in India from 2015 to 2018 with a forecast until 2023(in millions)
Social Media Marketing
Image Source: • Social media users in India | Statista

2. Because Social Media Marketing can help increase your brand recognition

We are moving to the digital world and it is necessary to adapt to social media marketing to increase your brand recognition as it reaches all ages and demographics. Implementing a Social Media Strategy will greatly increase your brand recognition since you will be engaging with a broad variety of audiences in social media. Because every post you make and every interaction you have on your social media pages is an opportunity to convert an interested lead into a customer. So, directly engaging with customers should always be one of your top priorities. Through social media networks, you can always directly engage with your targeted audience.

3. Because it helps build a relationship

Social Media encourages two-way communication which is a must to build a good relationship with your audience. Building trust is vital and should always be one of your top priorities. After all, business is not only about sharing content or providing services to your public. It’s also about creating a relationship with your audience by strengthening trust and encouraging them to engage with the service you provide and recommend them to others.

4. Because it has a wide variety of options

From hashtags and memes to fun contests and microblogging, there’s a lot to Social Media. It provides a wide variety of ways to promote your service. With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales and boost brand recognition. The power of #HashTag is something you can’t doubt. Be it be Facebook, Instagram, or Twitter. Using hashtags along with your products or merchandise will get your sales coming into your Direct message. Also, having a giveaway and contests is a very useful way to build your brand recognition and increase your followers.

5. Because your competitors are on Social Media

No matter what business you are in or who your targeted audience is, there is a high chance that your competitors are already on social media channels building their Brand royalty. Social Media is a booming industry. If you want to remain relevant in the digital marketplace, it’s of utmost importance for you to start working towards developing your brand’s image on social media and set yourself apart from the rest of your competitors.

6. Because Social Media can find you potential customers that aren’t familiar with your company

Social media marketing allows you to search out customers looking for information related to your business, even if they don’t know about your company. By reaching out to these possible customers with new information about your products/services, you can not only influence a sales settlement but also build your brand presence. Following precise keywords related to your industry is of utmost importance to find a potential customer. 

7. Because Social Media marketing improves your search engine rankings

Yes. There’s a really good possibility that search engines be using your social media presence as a factor in their rankings. A solid social media presence may appear as a sign to search engines that your brand is reliable and trustworthy. Social media marketing combined with SEO can produce a positive result. And you already know how important it is to get high search engine rankings.

8. Because Social Media allows you to run paid ads where you can reach a larger audience with low cost

Advertising on Social media sites amplifies your reach. Websites like Facebook, Twitter, Instagram run a paid advertising service that is low in relative price and gives you total control over who sees your ads. These paid ads can help you engage with your targeted audience and boost exposure and get leads. Facebook paid ads are significantly cheaper than other ads. To attain the highest reach, find where your audience spends most of their time online and how exactly you want them to connect with you. You can get access to Market Insights as well.

9. Because it allows prompt feedback from customers

One of the best things about marketing through Social media platforms is that it allows instantaneous and prompt feedback from customers; whether they are negative or positive. Prompt feedbacks encourages you to better your service because it provides valuable insight from your customer’s perspective. You can trust your customers to be more honest here.

10. Because it is a cost-effective way to promote your business

Be it be paid advertisements or hiring the perfect group or person to run your Social Media accounts, Social Media marketing fits any budget. You can start with a small investment to see where you see results. You can easily promote your business according to your budget.

In Conclusion:

Social Media is forever expanding so the opportunities are countless. It is not an overstatement to say that Social Media is one of the most valuable tools to promote any type of business easily and effectively. The key is to understand how you can use social media to promote your businesses or find a proper marketing service that can help you dominate the social media world.

Also checkout, 10 Powerful Passive Income Ideas In 2021

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